For 17 years, audit and consulting company MOORE ABC has continued to expand in the Georgian market. Managing Partner Misha Abaiadze cites a partnership approach, focus on innovation, and investment in the team as the basis for success.
Author: Kakhi Chakvetadze
Moore abc, which appeared on the Georgian market in 2008, offers its customers a variety of services, including accounting, tax accounting and reporting, property valuation, auditing, and other professional services.
Along with useful services, the key to Moore abc’s success is access to international experience – it is part of one of the oldest global networks of consulting firms, Moore Global, which covers more than 110 countries around the world. Moore abc is also among the top ten most profitable audit companies in Georgia – according to 2024 data, revenue from direct audit services amounted to approximately 2.09 million GEL.
According to this indicator, according to the Accounting, Reporting and Audit Oversight Service (SARAS), MOORE ABC ranks 8th among audit firms, and 2nd with an annual revenue growth of 63%. The company’s managing partner, Misha Abaiadze, believes that all this reflects not only financial sustainability, but also that their services are actually needed and beneficial to businesses, and this circumstance motivates the company to continue its activities innovatively and responsibly.
“Moore abc’s main strength is sustainability – it is a steadily growing company, the main goal of which is to provide services that meet international standards, a flexible and individual approach. Our partners are directly involved in the processes, which means a high level of responsibility and a guarantee of quality. Together with clients, we develop a vision and respond to existing challenges in today’s changing environment,” he says.
For these reasons, Moore abc’s comprehensive suite of services is used by leading private sector companies, international investors, and state-owned companies. The key to attracting and retaining customers consists of these components: reliability, communication, quality of solutions, including: innovative approaches, constant contact with companies, and their continuous support.
But it is impossible to meet customer requirements without taking care of the career development of employees, and the company treats this with no less attention.
“At Moore abc, we believe that the continuous development of our employees is the foundation of the firm’s progress, and this is evidenced by our ACCA Gold Accredited Employer status. We offer our employees a wide range of training, certification and international experience opportunities. The work environment is based on transparency, support and continuous professional growth,” says Misha Abaiadze.
Moore abc strives to create real value for society and actively contributes to the development of financial transparency in the country, assists businesses with consultations, and cares about developing young people into professionals – the team is involved in educational initiatives, shares practical knowledge with students and aspiring accountants, the ultimate goal of which is to create a solid and ethically operating financial environment.
In the context of the dynamic development of the sector, in order to maintain high professional standards, Moore abc fully complies with both local and international regulations – Misha Abaiadze says that the company regularly undergoes both internal and external audits, which provides the opportunity to improve the process and stay one step ahead.
Moore abc’s credo is a reliable and quality-oriented approach, and the main reason for success is the professionalism of the team, high-quality service and long-term relationships with clients. But success does not give reason to stop, the list of five elements of success (experience, useful and quality services, caring for clients and employees and creating social value) is growing and is related to the strengthening of the company’s latest future technological services, the development of ESG-direction and regional expansion.
Behind these steps is a full readiness to meet the growing demands of the market, a desire to remain the best employer in the field and a symbol of quality in the Georgian market.
