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Moore began operating on the Georgian market in 2008, with the goal of not simply providing financial services, but offering reliable, long-term, and strategic partnership to local and international business. Today, Moore is one of the country’s leading audit and consulting firms, offering clients a full spectrum of accounting and tax bookkeeping and reporting, property valuation, auditing, and other related professional services.
As an independent member of Moore Global Network Limited, a global network of audit and consulting firms founded in London in 1907, Moore creates a unique synergy: it brings international-scale knowledge and experience to the Georgian market, perfectly combining it with the specifics of the local business environment. The global network unites 568 offices and more than 37,000 employees across 119 countries, while its total revenue amounts to USD 5.3 billion.
The company’s philosophy is based on four pillars that are part of Moore Global’s DNA, and which stand at the heart of its corporate culture:
- Care: They genuinely care about what they do, and about the people they work with. Quality is the main expression of that care in their everyday work.
- Passion: They fully understand the journey clients go through in business because they share that process with them. Their involvement always goes above and beyond that of an ordinary partner.
- Access: They provide direct access to the industry’s best experts whenever needed.
- Community: They possess in-depth knowledge of the local market, while simultaneously connecting every client to a global international network, creating a unified professional ecosystem.
Behind this success stands a highly motivated team of professionals who shape both the company’s philosophy and its daily operations. Recalling the company’s beginnings, Moore Partner Sopho Abaiadze says that the main driving force was filling an existing gap in the market.
“The main inspiration was the need in the local market for companies to have one strong, multidisciplinary partner across various areas. From the very beginning, we faced our greatest challenge: maintaining a high-quality service while continuously striving for improvement. In our field, achieving quality, and especially maintaining it consistently, is quite a difficult process.”
Abaiadze has 17 years of professional experience in auditing and assurance services across such diverse sectors as banking and finance, insurance, transportation, manufacturing, retail, communications, agriculture, as well as the public and non-governmental sectors. After earning a Bachelor’s degree in Business Administration from the Caucasus University, she continued her education in Paris through the international master’s program at IAE Gustave Eiffel École de Management. She continuously strives to deliver high-quality audit and consulting services to clients, and remains consistently results-oriented.
Abaiadze emphasizes that quality control at Moore takes place on several levels, creating an unconditional guarantee for their clients.
“We seek to constantly improve our quality, undergoing periodic inspections both by the international network and by the state authorities in Georgia. For Moore, compromising on quality is simply not an option – we must be of the highest standard in every direction. Another official confirmation of this is our ISO 9001:2015 certification,” she tells Entrepreneur.
“The second major challenge is constant change. In our field, legislation, both financial and tax-related, changes continuously. Our task is to keep pace with these changes so that we can help clients make timely adjustments to their strategies and make the right decisions.”
Moore’s philosophy extends far beyond the boundaries of standard financial services. The company’s Partner and Head of the Outsourcing Department, Theona Abdushelishvili, notes that the team’s main driving force is a much broader mission.
“We are not focused solely on our own company. Moore’s main purpose and goal is to contribute to our clients’ success and, ultimately, to the development of the country’s economy. We perform our work at the highest level, be it analytics, providing and verifying accurate financial data, or offering strategic recommendations. This is what helps businesses take strategic steps. When our clients succeed, it automatically strengthens the country’s economy, and that benefit, in a way, comes back to us. We are not simply accountants or auditors: our mission is to help every business move forward so that the country can become stronger,” she says.
Abdushelishvili has been a Partner at Moore since December 1, 2019, and successfully leads the outsourcing department. She holds an MBA from the Free University, is a certified accountant (ACCA, CPA), and has 18 years’ extensive experience in the finance field, with in-depth knowledge of financial accounting, tax legislation, as well as modern accounting software and ERP systems.
On quality control and maintaining it, Abdushelishvili says:
“We have highly sophisticated internal control mechanisms in line with the ISO 9001:2015 standard. However, our greatest competitive advantage is how we care for our clients. We explore their problems as deeply as possible – their challenge becomes our challenge to solve. For Moore, quality, care, and results are equally important. That is precisely why each of our clients is successful. Some businesses have gone through their growth and development journey together with us, while companies that were already successful have expanded their operations even further and reached new levels with our support. These partnerships, and the feedback we receive from our clients, are our greatest sources of pride.”
The most objective indicator of sustainability and reliability is customer loyalty. Over nearly two decades, Moore has managed to earn an unprecedented level of loyalty in the market.
“The fact that our clients stick with us year after year is a great motivation for us. These satisfied clients then recommend us to their partners and friends within the business sector. This is the greatest recognition of the quality of our work,” she notes.
A Full Range of Services for a Growing Business
The secret behind Moore’s success lies in its highly motivated team, which offers client organizations services of the highest standard in the following areas:
- Audit and Assurance Services: A guarantee of financial transparency and risk minimization.
- Valuation Services: Valuation of real estate and movable property in accordance with international standards.
- Tax and Legal Services: Development of optimal tax strategies and legal support.
- Accounting Services: Full-cycle management of financial accounting and tax reporting using modern software solutions.
- Consulting Services: Including ESG (Environmental, Social, and Governance) consulting.
A global vision, detailed knowledge of the local market, unwavering values, and caring for the client’s business as if it were their own – this is the formula with which Moore has been strengthening Georgia’s business landscape for the past 18 years, while continuing to set new standards for the future.
The company partners say that in today’s dynamic business environment, traditional financial services alone are no longer sufficient for growth. Modern businesses need flexibility, strategic vision, and highly qualified expertise, which are often associated with significant financial resources. Moore responds to this market demand through innovative approaches and the introduction of new services.
As Theona Abdushelishvili notes, expanding into new service areas is also Moore’s strategic response to the evolution of the market.
“We continuously consider our clients’ needs and respond quickly to market changes. New services represent a strategic step for Moore toward meeting modern business demands. This is how our CFO outsourcing service (the ‘Floating CFO’) was created in collaboration with SavvY. It’s a direct response to the shortage of and demand for qualified financial management in Georgia,” she says.
For small and medium-sized companies, hiring a top-tier Chief Financial Officer on a full-time basis is often a luxury. As a result, they struggle to manage important processes such as in-depth analytics, budgeting, financial risk assessment, and tax planning. Moore’s CFO outsourcing service enables businesses to access top-level expertise at a considerably lower cost.
Abdushelishvili emphasizes that their Floating CFO differs significantly from existing alternatives.
“Our approach is much deeper and more comprehensive. SavvY has substantial expertise in analytics, market research, and strategic finance, while our strength lies in financial accounting supervision, monitoring compliance with tax legislation, and reporting,” she tells Entrepreneur.
“Our joint service combines the full spectrum of competencies – expertise that it is practically impossible for a single individual to possess completely. Instead of one specialist, the client receives a team of professionals, where each member is responsible for their own area, examines every issue in detail, and provides the client with already analyzed, practical, and actionable information.
“To receive a similar level of service through internal resources, a company would need to hire at least three highly qualified professionals, which would be significantly more expensive than our integrated service.”
Another extremely important and strategic area of the company’s development is transfer pricing. This refers to determining prices for international controlled transactions, which is now considered a global standard for business transparency. Moore’s team holds a unique position in this area as well, organically combining knowledge of local tax specifics with the global expertise of its international network. This synergy provides Georgian businesses with the assurance that they are operating in accordance with international standards.
When it comes to financial transparency, strict internal controls and management involvement are decisive factors. One of Moore’s key distinguishing features is its direct, partnership-based approach.
“We partners are directly involved in managing every project, so as to ensure the highest standards of quality and accountability. We listen to our clients, analyze their needs, and offer them tailored solutions based on real results and long-term partnership,” Sopho Abaiadze tells us.
Abaiadze explains that in order to maintain consistently high quality in a dynamic environment, the company relies on three fundamental principles:
- Strict adherence to professional standards;
- Continuous education and professional development of team members;
- Effective integration of modern technologies.
To achieve these goals, Moore actively utilizes Moore Global’s vast international resources and technological platforms, as well as local expertise, enabling it to provide clients with flexible and reliable services throughout any crisis or transitional period.
The company’s vision is always focused on the future. That is why ESG (Environmental, Social, and Governance) and the integration of Artificial Intelligence (AI) into business processes occupy a special place on Moore’s agenda.
According to Sopho Abaiadze, ESG is increasingly attracting the attention of investors, regulators, and international partners because it serves as a mechanism that enables companies to operate responsibly and transparently while complying with international standards. This extends far beyond financial reporting: it represents a long-term strategic vision for a company’s development.
“Today, success is no longer measured solely by financial results. Real value is created when a business takes responsibility for its impact, builds trust, and chooses sustainable development over the long term. ESG reporting is not merely about complying with standards – it is a choice to become a better company for employees, the environment, partners, and future generations. Sustainable success is built upon exactly this kind of choice. Sustainability is not an additional obligation for businesses: it is the strongest foundation for future growth and competitiveness,” she says.
Regarding Artificial Intelligence, Abaiadze notes that it represents one of the greatest innovations for the financial sector. It is also a challenge. At Moore, they continuously strive to implement the latest technological advancements, while managing these processes with the utmost caution.
“Artificial Intelligence creates tremendous opportunities, but its effective use depends not only on technology – it also requires responsibility, professional ethics, and human judgment. Our goal is to implement innovation based on these principles so that we can provide reliable, high-quality services to our clients. For us, innovation is not simply about introducing new technologies; it is about being prepared to continuously adapt to change and create faster, more accurate, and more efficient services for our clients. Artificial Intelligence is an important part of this transformation. For us, AI is not merely a new technology, but a source of continuous opportunities for growth and development.”
Moore’s approach to its clients often goes beyond the boundaries defined by contractual obligations. Theona Abdushelishvili shares an interesting detail that best illustrates the company’s internal culture.
“Very often, entirely on our own initiative, we begin upgrading our clients’ software systems and implementing modern solutions. This includes optimization, training the company’s employees, and fully organizing business processes. In this way, we simplify their day-to-day operations and increase efficiency. Our main motivation throughout these processes is creating additional value for our clients and improving the effectiveness of their businesses. We believe that strong partnerships are built on exactly this kind of proactive, long-term approach. We genuinely love what we do, and whatever we undertake, we deliver at the highest standard. This is our corporate culture and our credo,” she notes.
Since its foundation, Moore’s services have continuously evolved to accurately reflect both local and global market demands. However, as Sopho Abaiadze concludes, the company’s core mission remains unchanged.
“We help our clients respond confidently to today’s business challenges and seize new opportunities for growth. Every service offered by Moore serves one purpose: to enable us to be a partner that supports business development and success,” she says.
27% Growth and the Secret behind the Dynamic Development
Every step Moore has taken in the market reflects its stability and resilience. Last year, the company achieved an impressive 27% annual growth, making it one of the fastest-growing firms among the country’s top eight audit and consulting companies. Naturally, this raises the question: how does the company manage to maintain the flexible, individual, and personalized approach that has become its hallmark, while at the same time experiencing such significant financial growth?
Sopho Abaiadze explains that the foundation of this dynamic growth is not aggressive expansion, but a thoughtful strategy built on quality.
“Moore is built on sustainable development and a quality-oriented approach. We provide services that comply with international standards, while being tailored to the needs of each individual client. The company’s growth is based on a long-term vision and commitment to professional standards. We believe that sustainable success begins where professionalism, responsibility, and a development-oriented mindset come together,” she says.
Moore’s client portfolio is highly diverse. It includes private sector leaders, major international investors, and strategically important state-owned companies. Serving such a diverse portfolio requires flexibility, deep expertise, and a comprehensive understanding of different business environments.
The key to attracting such a broad range of clients and, most importantly, retaining them over the long term lies in the company’s consistent formula: caring for clients and employees, open communication, reliability, innovative approaches, and continuous client support. In order to maintain the highest professional standards alongside the sector’s rapid development, Moore fully complies with both local and international regulations. The company regularly undergoes both internal and independent external inspections, enabling its team to remain one step ahead of market trends at all times.
Human Capital and ACCA Gold Status
The company’s leadership fully understands that no client expectation can be met without taking care of the people who create that value. Caring for employees is just as much a standard for management as ensuring client satisfaction. At Moore, attracting and retaining talent is one of the most important elements of the company’s corporate culture.
For several years now, Moore Georgia has held ACCA (Association of Chartered Certified Accountants) Accredited Employer Gold Status, while also being a member of ACCA’s exclusive group supporting ACCA students and members. The company firmly believes that investing in people is the most important investment of all, and therefore places particular emphasis on helping employees realize their professional potential through continuous development and ongoing investment.
“We firmly believe that development of human capital is the only true foundation for a company’s long-term success,” the company’s partners say.
The working environment at Moore is entirely built on transparency, mentorship, and genuine opportunities for career advancement. Employees are given numerous opportunities for training, certification, and experience-sharing within the international global network.
High employee turnover and the so-called “brain drain” remain global challenges in the finance and audit industry. Moore has responded to this challenge by creating a strong internal culture in which employees are the central pillar of the organization.
Work within the company is structured so that routine operational tasks are minimized. Everything that can be automated is entrusted to modern technologies and Artificial Intelligence, allowing the team to focus on creative, analytical, and strategic work.
“We value people who possess strong communication skills, a client-oriented mindset, and the ability to manage professional challenges effectively. The company pays special attention to supporting the professional development of the younger generation and creating appropriate opportunities for them. We support our employees’ growth through continuous learning. Alongside internal training, they also have the opportunity to participate in international programs and professional qualification courses abroad, enabling them to bring best practices into our organization,” Abdushelishvili tells us.
Moore’s leadership team represents a synergy of highly experienced professionals:
- Misha Abaiadze and Sopho Abaiadze: Having been involved in the company’s development since its earliest years, from the very start their vision has been centered on delivering impeccable service quality, which remains the cornerstone of the company’s operations today.
- Mamuka Danelia: He leads one of the company’s most important service lines: valuation, possessing many years of unique expertise and experience in the valuation of businesses, real estate, and movable property.
- Theona Abdushelishvili: She joined the team in 2019 and successfully leads the Outsourcing Department, which encompasses accounting and financial reporting services.
- Paata Chubinidze: He joined the management team as Audit Partner in 2023. Paata brings more than 15 years of extensive experience auditing companies across various industries in international organizations.
This experienced and diversified leadership enables the company to remain continuously innovative, flexible, and responsive to market demands.
One of Moore’s most distinctive characteristics within Georgia’s business landscape is its clear commitment to women’s empowerment. The overwhelming majority of the company’s employees are women, which says a great deal about the organization’s values and approach. In a reality that still sees challenges being faced on the way to achieving gender balance, the firm provides women with continuous opportunities for full professional realization and career advancement to the highest levels.
The best examples of this success are Theona Abdushelishvili and Sopho Abaiadze themselves. Their stories as leading managers and partners demonstrate how talent, hard work, and a supportive environment can produce outstanding results. The company strives to ensure that every female employee becomes the best version of herself, both professionally and personally.
“The balance between women and men within our management reflects the principle of equal opportunity, and creates a diverse, balanced, and results-oriented management culture, where decisions are based on professionalism and experience. The role of women in management today clearly demonstrates that leadership is not merely a position – it is vision, responsibility, and the ability to create real change. Women in leadership combine strategic thinking, empathy, and courage, making organizations more flexible, sustainable, and people-centered. When women are given the opportunity to fully realize their potential, they not only achieve success themselves, but also establish new standards of leadership,” Abaiadze notes.
Social Responsibility and an Ethical Business Environment
Moore’s activities are not limited to commercial objectives alone. The company actively creates real value for society as a whole. Its team is continuously involved in educational initiatives, sharing practical knowledge with students and aspiring accountants while supporting Georgian businesses through professional consulting. The ultimate, broader goal of these initiatives is to contribute to the establishment of a strong, transparent, and ethically driven financial environment in the country.
Another defining characteristic of Moore’s corporate culture is its global social initiative, Social Ambition. This is not simply a formal Corporate Social Responsibility (CSR) program, but a unique, large-scale project implemented across the entire network and built around the United Nations Sustainable Development Goals.
Notably, Sopho Abaiadze was elected to the international board of this global initiative, highlighting the Georgian office’s strong reputation at the international level.
“The project has a representative in every country office across our network, united by one common goal: to change the world for the better. This is reflected in the project’s inspiring slogan: ‘We will always be a driving force for positive social change.’ We believe that business can and should have a genuine impact on society’s development, not only by contributing to economic growth, but also by helping create a fairer, more equal, and more sustainable environment. Guided by this belief, we take responsibility for ensuring that our work becomes part of positive change every single day,” Abaiadze says.
The Road to the Future: Emerging Technologies and Unchanging Values
Moore’s credo remains unchanged for the future: maintaining a reliable, quality-driven approach. For the company, the success it has already achieved is no reason to stop moving forward. That is why Moore builds its model for success on five fundamental elements:
- Many years of international and local experience;
- High-quality services that deliver maximum value to businesses;
- Continuous and genuine care for clients;
- Creating the best possible environment for employees and investing in their well-being;
- Creating real value for society.
The company’s future plans are ambitious. Moore’s immediate priorities include further strengthening its technology-driven services, significantly expanding its service portfolio and new business areas, and pursuing regional expansion.
The true measure of the company’s success lies not only in its past achievements, but also in its clear, ambitious, and strategically defined vision for the future. For Moore, that vision is built upon global recognition, digital transformation, and its continued contribution to the development of Georgia’s business environment.
The company’s most recent international achievement serves as further confirmation that it is moving in the right direction. The prestigious International Accounting Forum & Awards (IAFA) named Moore Global the Network of the Year. This award, presented by a jury of independent experts and researchers, recognizes the network’s outstanding quality, innovation, and ethical standards across its operations in 119 countries.
In the era of modern technology, Moore’s clients can expect significant digital transformation. Sopho Abaiadze notes that innovation is becoming an inseparable part of the company’s day-to-day operations.
“Digital transformation is no longer a subject for the future – it is a necessity today. Our goal is to make innovation a natural part of our daily operations and provide our clients with continuous support throughout large-scale, effective transformations,” she explains.
Alongside technological progress, Moore ABC continues to expand its service offerings in response to growing market demand. The company is focused on areas such as ESG consulting, CFO outsourcing, internal audit, and transfer pricing, with the goal of becoming a trusted partner for sustainable and responsible business growth.
Supported by the international Moore Global network and its accumulated expertise, the company is not limiting itself to the local market – it is also planning regional expansion. This new stage requires a deep understanding of the legal and business environments of different countries, but the team is prepared for these challenges and aims to transform the Georgian office into a regional hub that connects local and international best practices.
Moore’s vision has always extended beyond purely commercial interests. The company’s partners firmly uphold the principle that business success should directly contribute to society’s well-being.
“Our vision extends beyond business alone. We believe that by upholding the highest professional standards and ethical principles, and by supporting education, we can make a real and tangible contribution to the country’s economic and social development,” Abaiadze says.
The partners of Moore ABC leave us with the following message to future managers and business owners:
“Hard work and loving what you do may sound like simple truths, but they are the real keys to success. Our work becomes especially meaningful when we see that a client’s challenge has been successfully resolved. Tireless work, dedication to quality, and genuine care for both clients and employees create the foundation on which we stand. We believe that meaningful results come only when you truly love what you do.”
Over the next five years, the company sees itself becoming a regional leader, a trusted guide for businesses, a leading platform for innovation, and a consistent benchmark for quality within Georgia’s business landscape. At the same time, it remains committed to being an organization where international reach and sincere, personalized care come together to establish a new standard for business success.
